Working Title: Invisible Ties of Mobile Technology

Due to the ubiquitous nature of mobile technologies, conceptual communications in a market economy have underestimated the impact of these technologies on both explicit and implicit communications. From these invisible communications certain issues arise, should emphasis be placed on the effective use of the mediums technologies or the effective use of communications on the medium. Organisations that focus on commercial market driven communications need to understand the relationships between the mobile phone as a marketing tool as well as the very personal & private nature of the mobile phone to the individual user.